Chamali Skinner

Paragon Security Consulting is a uniquely simple security consulting firm that specializes in giving honest advice to local small business and homes. The branding resembles their core values of simplicity and straightforwardness. Minimalist, clean lines as well as bold monochromatic colours help convey this messaging to their customers.

Visit live website at paragonsecurityconsulting.com

Stocking Stuffers for Seniors is a campaign carried out annually by London Drugs throughout all their stores. Each store partners with a care home to collect gifts for seniors and distribute them closer to christmas. This is a very rewarding campaign with over 17,000 seniors have been sponsored in 2018 in Western Canada.

The campaign is promoted through Facebook, Instagram, various TV news segments and via in-store signage. Customers will pick a gift tag from the Stocking Stuffers for Seniors tree, which is displayed at each store, fulfill the items on the tag and bring the items back to the store. Which will then be wrapped up by the staff, and delivered to the nursing homes by Santa. This campaign brings customers closer to their local seniors who might be spending christmas without any family.

The Facebook and Instagram promotional material were created with my art direction and stylization.

LDBeauty is the exclusive beauty department at London Drugs. The following examples showcases their on-trend beauty products and sales on various social media channels, London Drugs website, flyers, special flyer inserts and in-store displays. Creating eye-catching, seasonal and trendy designs is a priority to stand out from the competition and gain more engagement.

The monthly flyer insert acts as an editorial to showcase key beauty products that are season appropriate or new to the department. This vehicle focuses on creating brand and product awareness among the audience.

flatorb develops unique tracking and business management solutions to organizations worldwide. Their main objective is to create simple systems that would help businesses handle some of their complex tasks.

I was able to come up with a brand creative that best reflected what flatorb is to their clients. flatorb is straightforward, simple, clean and global. This logo and the brand creative represents these qualities.

Elevated Sweets small batch ice cream is crafted by Hillside Food: Kitchen and Farm in Saskatchewan. They use quality ingredients that are raised and grown in their own farm in all of their products.

The logo for Elevated Sweets represents the raising sun of Saskatchewan and the grain elevator, this family run farm is known for. Bursts of vibrant colour on this packaging design reflects their lively, local ingredients and quality products this farm crafts.

Digital publication for Popular Science magazine was designed with many interactive options to keep the reader interested in the content of the magazine. I added slide out boxes with hidden content and videos to help understand the stories that were covered on the magazine. By tapping on any image, the text disappears and allows the reader to enjoy the beautiful photography of this magazine.

My goal for this digital publication is to create more engagement among the readers for the interesting content of the Popular Science magazine.

London Drugs has recently started to participate in different Wedding Shows around Lower Mainland, BC. For these shows, we created signage, brochures and sample prints to display and to hand out.

These materials showcased the different products and services offered by London Drugs Photolab, including the designing and printing of Invitations, Wedding Stationary, Keepsakes and Prints.

Fresh Sheet is a Typographic Cookbook designed using only type, ligatures and symbols. Creating a hierarchy through the use of different typefaces and weights was very important for the design of this cookbook. This helped create a very elegant and simplistic feel for the entire book.

Kiyanna is an app designed for parents to connect with speech & language pathologists. Parents can use this app to read with their children and to record their child's voice. These recordings can then be shared with local pathologists to help detect any speech abnormalities at a young age.

In my research I interviewed teachers and speech & language pathologists to understand the challenges facing speech therapy in children. I also conducted surveys with parents to get an understanding of their knowledge about speech impediments. 

This research helped me create a design that is both intriguing for children and easy to use for parents and speech pathologists.

Next Step is a campaign that was designed to prepare the homeless with finding jobs after they graduate from their rehab programs. I also wanted to create a platform where busy professionals and students can volunteer whenever they prefer, rather than having to try organize their personal life, work life as well as volunteering.

Collection of wedding invitations designed in a variety of themes to match different personalities and decors.